In a world where so many people are doing what you want to do,
it's easy to get discouraged.


  • Achieving
  • Dreaming
  • Pushing
  • Mastering
  • Inspiring
  • Focusing
  • Thinking
  • Evolving

When we witness the success of others around us, we often fail to realize the setbacks and struggles that they had to overcome to get to where they are. But as those who have scaled the heights will tell you, the road to achievement is often paved with failures, and with pain. What separates those who ultimately succeed from those who don’t is not the frequency or even importance of these failures; it is the ability to find insights in those obstacles, to heed those hard lessons with humility, and to harness those moments of adversity to help you develop the wisdom and resilience that will propel you forward on the journey to your dreams.


Do not mistake
  • job
  • occupation
  • 9 to 5
  • purpose.
  • calling.
  • destiny.


Brand name sneakers are not a necessity. And unless you’re a sneaker head, a collector or aficionado, the prices can be a turn off. 

Now, as much as would we love receiving emails of new orders, our purpose is to compel you to take the risk of following your heart—the universe will take care of the details.

When we say…

Our sneakers are laced with ambition, colored in perseverance and styled with a never give up’ness.

It is because  we want you to see a purchase from us as an investment towards you’re future.

“How?” you ask?




I made an investment to attend a huge entrepreneurial networking conference. Big names in business, motivational speakers, and authors were advertising to take us to the “next level”. And I was all to ready. A day before the event I begin to have chills and aches in body—the beginning stages of the flu.

I. Was. Pissed!

The portfolios and strategies I created, the perfect pitch I conjured up for this specific event was about to become obsolete.

When I got enough strength to go to the drugstore, I put on the first pair of shoes I could get my hands on, which happened to be the Air Jordan 12 ‘Flu Game’. I chuckled at the irony.

To make a long story short. I played the story behind the ‘Flu Game’ in my head.  And said to myself “come hell or high water I’m going to that event”.

That next morning, not feeling any better, I put on my ‘Flu Game’ sneakers, a hoodie, and high tailed my ass to the event as I planned.  Do you see where I’m getting at?

It's not what we sell, it's what we stand for.