• Culture Provocateurs
  • Industry Rebels
  • Seekers of Excellence
  • Keep a pocket full of DO THE DAMN THANG

Sneaker companies have mastered the art of hype. The limited edition special release is now a standard marketing strategy. Everybody is hyped for “what’s coming out on Saturday”. Saturday comes. Whoever gets it, gets it, and then next Saturday there’s something else, and then they are hyped all over again. We know the difference between collection value and price hype. We refuse to follow the trends of these sneaker pimps, our sucker free prices reflects that.

Our sneakers are laced with Ambition, colored in Perseverance and styled with a Never Give Up’ness. Because at the end of the day, it’s not about the brand, nah, it’s deeper than that. It’s about the goals and the dreams you walk out while you’re in them.

We’re not out to change the world. We just want to freak your feet with sneaks while you do.